Hello beautiful people…Hope you had a lovely weekend! Today on the blog, I’ve featured yet another talented wedding stationery designer. Ger and Sarah are the husband and wife duo behind Feel Good Invites! With such a great range of modern wedding invitations, you’ll be spoilt for choice! Read on and learn more about the fantastic duo…
First things first, could you tell us how Feel Good Invites all began?
Ger and Sarah: We began by putting just one design on Etsy, which we had designed for our friends Katie and Nathan’s wedding. We had lots of interest and positive compliments which led to us designing more and more designs, and eventually opening a store!
It’s great that you have quite a large collection of designs, with different styles to suit different couples. Where do you draw your inspiration from?
Ger and Sarah: We draw lots of inspiration from our surroundings. We have a lively dog, and an even more lively toddler, so we are often out and about at the coast or on nature walks feeding the ducks – the texture and colours which can be found in the British countryside are awesome! Also, our lovely customers often have requests for us, and we consider these to be a good gauge of what’s relevant and on-trend. Plus, we enjoy the challenge of designing something new and unique.
How do you help couples find inspiration?
Ger: This isn’t something I have to do very often, to be honest…people are so inspirational. I am just the guy doing the invites, but the customers who approach me have some really great ideas! They often provide their own sketches or come up with innovative ways to improve my designs to suit their wedding. I have it easy!
Tell us about the Feel Good experience? What can couples expect when they choose you as their wedding stationery designer?
Ger and Sarah: Anyone can experience our service, just contact us anytime at firstname.lastname@example.org. We are always happy to chat about your requirements if you just want to say hi! There is no fixed formula for our consultation process, instead we take each customer at a time and work with them to ensure they get out of us exactly what they want. This can be as simple as 1 email resulting in a delivered order within 5 days, right through to an on-going conversation over a period of months involving several design drafts, physical samples, bespoke items. We are happy to give as much or as little help as the customer requires.
What is your creative process? How do you go about creating a design?
Ger and Sarah: We are always creating, we don’t have a fixed process. I have about 20 design ideas in my head yet to be started. I keep a journal, and a cloud file called ‘ideas’ which I paste cool stuff into whenever I see it. The cloud is great because I can be anywhere in the world, on any mobile device, and I can save my thoughts and photos in one central place at anytime. Once I have a firm idea in mind I usually spend a few weeks refining the design until I have something I’m happy with.
What is an average day like for Feel Good Invites?
Ger and Sarah: Busy! Things have really taken off – we are getting orders from previous customers friends, from all over the world. It’s busier than we could ever have dreamed. But we LOVE the buzz and wouldn’t have it any other way! Early morning is spent responding to emails, late morning onwards is design time for customers as this is when my concentration levels are highest. The afternoon is spent doing all the non-customer tasks like visiting the printers & taking parcels to the post office.
Name your top 3 typefaces and tell us what you love about them?
Ger: Ha, good question, let me think….
- Edwardian Script ITC – The ampersand is perfect
- Century Gothic – This is a classic, so versatile
- Carnivalee – We love it because it’s good for adding a bit of weight to our designs. It looks very masculine, and is a good way for the groom to be represented in amongst all the flowers and shades of pink 🙂
Great choices. My particular favourite is Century Gothic too…clean, simple and an all-rounder!
When we first spoke you told me that you were noticing a rise in Kraft paper orders. Could you tell us a bit more about this?
Ger: I was taught by one of my university lecturers that while designs can look good on screen, the physical experience is more important, especially as wedding invitations will end up in the hands of all your guests. They need to feel as good as they look. With this in mind, I was inspired to source something very rustic and fibrous which had a great environmental story.
Ger: Originally, I wanted to use Lokta paper from Nepal, which is handmade from evergreen shrubs, but I was concerned about the shipping impact on the environment. Then I got into a conversation with an eco-friendly paper merchant in London who was able to produce a similar product but using British materials and British skilled workers so this was a perfect fit for us. And thankfully our customers love it!
Ger: It seems a perfect fit for barn weddings, out-door and farm weddings, or anyone looking to break away from traditional white card and bring an element of their own personality into their invitations.
Almost every couple struggles to find the right wording for their wedding invitations? What are the two most common invitation etiquette questions you get asked? And how do you help couples solve these issues?
Ger: I’m not sure if it’s a British thing, but we hate asking people for gifts or money. So people always come up with poems, or rhymes to put on their invitations to ask for money, rather than asking for it out-right. I have a lot of these poems and verses saved (some really good ones) if anyone needs one, just ask!
The other question we get asked all the time is if we can change wording on the invites to suit them specifically. For example some couples want ‘together with their families…’ some don’t, some want a line to write guests names, other prefer not to spoil the designs by writing on them and prefer just to write on the envelopes. We are always happy to amend our designs to fit exactly what is needed.
My wife Sarah is really good with words, I’m more of a visual person. Sarah has helped on so many invitations that she is always able to come up with the perfect answers to any etiquette queries.
What wedding invitation trends are you predicting for 2014? Do you have a particular favourite?
Ger: I definitely see people wanting something more simple, earthy, and traditional. I think people have so much technology, and so many shiny new gadgets in their daily lives, that when it comes to your wedding day, and your loved ones, it makes you think about the things that really matter. A wedding day can be timeless, a true expression of you, and your love for one another and your families. This is why rustic and simple designs are so popular, it’s like pressing ‘pause’ on your daily routine, stripping away all the material goods and truly enjoying the important things.
My readers typically love anything that is ‘chic and stylish’! What designs in your range would you recommend for these brides?
Ger: Oh wow. I’m sure your readers have much greater taste and style than me! But these designs below always seem to be a hit, including ‘Calligraphy Kraft‘, ‘Vintage Bunting‘, and ‘Hand Lettered‘.
Last but not least, what sets Feel Good Invites apart from every other stationery designer?
Ger: I don’t know if this sets us apart from others, but I would have to say: customer service. While we are good at design and enjoy it, it’s giving excellent service that really drives us. I feel passionate about providing the kind of service you used to find in the good-old-days, where a shopkeeper would take the time to make sure you left with exactly what you needed. It mesa a lot to me that when a couple works with us, they leave feeling like the have had a wonderful experience, one that they will be happy to share with their friends.
When you work with us you get one-to-one attention with me personally, a helping hand if required, and a designers eye-for-detail. We are blessed to be working in an industry where all our customers invite us to help on their most special of occasions, our customers are always so are excited and happy, their enthusiasm is contagious, we love it and never take this job for granted.
Wow, this all sounds great Ger and Sarah! You truly come across as passionate individuals, who love what you do. I wish you all the best in the future with Feel Good Invites!
Image Credit: Feel Good Invites